Tuesday, July 18, 2006

YouTube killed the video star

Incidentally, on this YouTube Tuesday, a couple of recent developments.
  1. YouTube announced this week that it now serves more than 100 million video streams a day. There were 2.5 billion (with a "B") videos watched on YouTube last month and 65,000 videos are now uploaded to YouTube every day.
  2. The Associated Press reported that the big four TV networks have experienced plummeting ratings. In fact, they recently experienced "their least-watched week in recorded history."
    CBS, ABC, NBC and Fox averaged 20.8 million viewers during the average prime-time minute last week, according to Nielsen Media Research. That sunk below the previous record, set during the last week of July in 2005.
I'm not really surprised. There are no original ideas on TV (how many freakin' CSIs and Laws & Orders do we need!)*. Meanwhile, there is tons of great creativity going on in the "Consumer Generated Media" universe (blogs included).

*Yes, I am aware that today's edition of YouTube Tuesday is from VH1, directly contradicting this statement. Meh, what can ya gonna do?

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