I missed it. A lot of people missed it.
Hell, even MTV didn't want to acknowledge their 25th birthday. That's right, 25 years ago yesterday, MTV launched itself into pop culture with Video Killed the Radio.
In the following years, as the network cut more deals to get on more cable TV plans, it introduced a whole new medium with an entirely new definition of cool. Remember David Lee Roth's "Dave TV! ALL DAVE ALL NIGHT!" Ah, the memories.
For better or worse (I would argue worse), MTV helped video become as much a part of music as audio. And I admit that it was cool to see the artists I'd been listening to on the radio perform on TV regularly.
But then, the network made an interesting discovery. With the trial of its first "game show" Remote Control (the show that made Colin Quinn a household name), they found that they could engage users for half an hour instead of the 5 minutes of a music video. This of course, meant they could charge more for advertising, which in turn bolsters the bottom line leading to nice fat bonuses for the network execs.
Bye bye music, hello Real World.
Anyway, it's a cultural cliche anymore that MTV isn't really MTV. It completely sucks anymore, but that's okay because the entire traditional music industry sucks too.
Of course maybe, like MTV, I'm just getting old.
tagged: music, video, MTV, old, Remote Control, Colin Quinn, pop culture