The other day I noted NBC's recent not-so-subtle foray into the world of product integration and product placement.
My no-duh conclusion is that the networks are trying to find a revenue positive way around the Tivo phenomenon -- that more and more viewers (like me) are skipping commercial breaks thanks to the fast forward button on their DVRs.
And basically, I was okay with it. I even enjoyed the network poking fun at itself in episodes of The Office and 30 Rock.
But c'mon NBC, enough is enough. The network devoted an entire story line in this week's episode of Studio 60 on the Sunset Strip (one of my fav shows this year) to justifying to its audience way product placement is necessary and good.
The show featured network exec Jordan McDeere, played by hottie Amanda Peete, lecturing producer Danny Tripp on how placing product ads into the content of the fictional Studio 60 sketch comedy show can help the show save money and jobs.
It was a blatant attempt to guilt the viewing audience into accepting product integration into the television shows.
NBC doesn't seem to realize that this isn't necessary. I like the show because if has interesting characters and excellent writing. And there are plenty of opportunities to introduce product usage into the story lines subtly and effectively.
Explaining it before you do it is just insulting and distasteful. NBC, there are lots of networks and I'm sure all of them face revenues issues. As a viewer, I don't care what your financial problems are.
Put up smart, high-quality content and the revenue will follow. But don't air your dirty in-house problems for the rest of us to see. We have our own, more important things to deal with.
tagged: Studio 60 on the Sunset Strip, marketing, TV, pop culture, NBC, product placement, advertising