Which is why I guess it's good for Apple that there are people out there with more money and time than they know what to do with who can work on coming up with gimmicks and cute ways to try to find SOMETHING worthwhile to do with these things.
Enter the creators of Making Future Magic, Dentsu London. The creative agency put their considerable talents to work developing a new sort of stop-motion animation using the iPad's screen.
This film explores playful uses for the increasingly ubiquitous ‘glowing rectangles’ that inhabit the world.
We use photographic and animation techniques that were developed to draw moving 3-dimensional typography and objects with an iPad. In dark environments, we play movies on the surface of the iPad that extrude 3-d light forms as they move through the exposure. Multiple exposures with slightly different movies make up the stop-frame animation.
tagged: YouTube, Tuesday, Apple, iPad, Steve Jobs, design, Dentsu London