Friday Blogthing: Merry Christmas from the Cup Size Choir

It's about that time of year for the more cutting edge of creative agencies to begin releasing their Holiday viral advertising tactics.

While the effort by European lingerie maker La Senza lacks the cute innocence and tongue-in-cheek humor of local shop VML's Handbell Hero from a few years ago, but it does have several elements that make for a good viral tactic: It's interactive and empowers the audience to be content creators, it provides easy sharability, and most importantly it has seven scantily clad hotties. Here's the link to my little musical masterpiece.

tagged: marketing, viral, lingerie, La Senza, Cup Size Choir, Friday Blogthing, holiday