Friday, June 15, 2007

The marketing field

Am I crazy, or is this a great idea for KCI?
Passengers landing at Gatwick airport are being greeted by a giant naked pole dancer. The 9,000 sq m (100,000 sq ft) image is painted on grassland under the incoming flight path.
There's so much blank canvas around KCI that this couldn't help but be a money maker.

Couldn't you envision looking out the window during the descent and seeing a giant bottle of Unfiltered Wheat? Maybe a huge Chiefs logo? or a Harrah's Casino banner?

I smell an opportunity here.

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1 comment:

  1. Holy crap—that's pure genius.

    I wonder how much land along the flight paths at KCI costs nowadays ...


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