Thursday, March 05, 2009

I guess you gotta do what you gotta do

Looks like Boulevard Brewing Co. started packaging my favorite brew in aluminum bottles today.
The Kansas City-based company produced about 2,700 cases of beer in the aluminum bottles on its initial run Thursday. The brewery will continue to offer its Unfiltered Wheat in glass bottles and barrels, as well.

“If you’re out mowing the lawn, out at the golf course or at the pool where you can’t have glass, you can now drink Boulevard Unfiltered Wheat in an aluminum bottle,” said John McDonald, Boulevard founder and president. “Being only in the glass bottle, we didn’t have access to venues like golf courses and stadiums. So that was a big reason.”
I can totally get the logic of packaging your product (heh) so that it can be sold in more venues.

But there's still a bit of a purist in me that will probably just keep getting the glass bottles. I mean, I know that maybe aluminum is the superior material, but it just doesn't have the right feel.

It's similar to wine. Even though drinking wine out of a bottle may be better, I still feel like it's just a more natural, classier experience to drink it out of a box.

tagged: , , , , ,


  1. Awesome!

    This makes the issues of the day seem much easier to deal with somehow.

    Well, not really. But it is cool!

  2. Use a glass for your wine and forget about what container it came in.

  3. They are only doing this to Wheat, so it should only effect the ladies :)

  4. Given the timing ("The product will hit the market April 1."), there's a part of me that thinks this is some kind of elaborate prank.


Your turn to riff...