Anti social media

A bunch of crotchety old geezers have been kvetching about the invasion of marketing into social media platforms and how if it doesn't stop it's going to ruin the the entire online world.

Here are a few examples:

If one is using Twitter, they are “tweeting” not “twittering.” By the way, if you use Twitter to promote your product to me, you are an ASSHOLE.

They see all of this free and open communication occurring. And, being Marketing Fucktards, their first thought is "How can we piggyback on this shit and manipulate it, without people knowing we are manipulating it, and use it to sell our useless crap to people...

On the other hand, these social media promotional tactics are too close to shilling for my taste. Shills were shunned when the Internet was still a collection of crazy-blinking mile-long one-page framed sites of horrible colors, and they haven’t gained in popularity since. That doesn’t stop them from trying.

Essentially, these social Luddites are saying you're a sucker if you take advantage of your social network to get free stuff. I'm not really sure how that makes sense, then again I'm not a demented old fart suffering from dementia.

They also seem to be suffering under the misconception that these forums for social interaction are free. And I guess in a certain, very limited perspective this is true. After all, the end user doesn't pay a purchase price or subscription fee.

Unfortunately, this is the same perspective that concludes that Skittles are made from unicorn poop.

Here in the real world, there is no such thing as free. Somebody always pays a price for something. You know that time you posted on Twitter about how you just ate lunch at the Who Gives a Shit Cafe? Well, someone had to pay for the servers, bandwidth, application development, etc. that made it possible for you to keep everyone updated on the excruciating minutia of your day to day life.

Look, I hate to fail your whale here but in the real world when consumers want content but they don't want to pay for it, it's usually the advertiser that picks up the bill. That's true for all media -- radio, television, some magazines and newspapers -- and yes, even the Internet.

Social Media websites are no different from any other website -- a vast number of which are supported by advertising. In fact, if you don't like advertising and marketing, you might want to stay away from all moderately popular websites/applications/TV shows/radio programs/podcasts/concert venues/etc. Because here's another news flash for you, marketers like to go where the largest audience is, where they can more efficiently spend their increasingly shrinking advertising budgets.

So Twitter and Facebook, with their combined 114 babillion users, are prime marketing opportunities for advertisers.

Like it or not, there will be advertising. Marketers want it that way because they're interested in getting their messages to the audience. The users want it that way because (despite the ill-conceived objections quoted above) they want the "free" content.

And you know what, Twitter and Facebook and other sites/services also want it that way. They want the money. Believe it or not they aren't doing this for the sole benefit of the whiners who hate advertising.

tagged: social media, Twitter, Facebook, advertising, marketing, Internet