Whether it's indicator plastic wrap, cargo-style dress slacks, or my excellent idea for Tixaqyll, each and every one of these gems is guaranteed to be solid gold.
Well this year the inspiration came early as we were watching some generic New Year's Day football game. We began mocking all the advertisements pushing special deals on gym memberships and special meal plans to help people loose those extra pounds and keep their New Year's resolutions.
And as conversations go, one thing led to another. We talked about how people should just start exercising more instead of sitting around watching generic New Year's Day football games. You don't need a gym membership, do you?
That's when it clicked. Combine something that people need but don't want (in this case exercise), with something they love but don't need, i.e., sitting on your ass watching a big screen playing mindless programming.
Put them both together and you get… The Gym Theater.
You know how AMC has been building out their Fork and Screen concept? Where you go and have a real meal at a table and everything while you watch the latest lame-ass chick flick?
Sure, you might need to provide audio jacks for headphones or ear buds or something to overcome the noise of the machinery. But from what I understand, people typically listen to iPods or something while they work out anyway.
The beauty is that theaters could sell this as a monthly membership fee deal, so they would be locking in a regular revenue stream.
Okay, AMC. There's the idea. I'll let you take this one and run with it. But I think a finder's fee of 10% is reasonable and customary, right?
tagged: theater, gym, idea, exercise, weight loss, New Year's Resolution, work out Zack Galifianakis, Hans and Franz