I saw this on my Google homepage the other day and thought it was a pretty interesting way to promote the new Da Vinci Code movie (as if it needs more promotion).
The idea is a sort of cyber-scavenger hunt, where Google leads you to an online puzzle, you solve it, then you get access to a website that gives you a clue to get you to the next puzzle.
I've done the first few puzzles, which gave me a chance to use my cipherin' skills. But they really aren't that difficult. And it occurs to me that it makes sense to dumb down the puzzles if you're trying to get as many people as possible to participate. Especially stooopid people like me.
Anyway, just thought I'd pass along this chance to win fabulous prizes and waste loads of time online.
Update: Of course Steve at MicroPersuasion already posted this. Evidently it will only be live for a couple of weeks.
Update 2: If you're having trouble, this guy is blogging hints and answers for each of the puzzles. So far, I've completed the first 11. Like I said, colossal time waster.
tagged: Google, Da Vinci Code, scavenger hunt, contest, puzzle, marketing, promotion